Month: January 2019
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Sending Effective Beta Testing Invite Emails
At BetaTesting, we’ve sent out close to 5,000,000 beta testing related emails. Many of these have been beta testing invite emails designed with the specific purpose of communicating test details concisely and getting high levels of engagement from our community of testers. We’ve A/B tested, measured results, and redesigned our emails countless times based on […]
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Small Changes, Large Impact: How Beta Tests Improved Amazon's App.
When most people plan to run a beta test, they think big. We need to test the entire app for usability. We have to find all the bugs before we launch. Lets rebrand our entire site. While thinking about the entire product and entire user flow is necessary, sometimes it’s the smallest things that […]
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