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  • How Sengled Beta Tested iOT Smart Lights in the Real World: Case Study

    The smart light market is currently worth over $8.5 billion and is growing over 22% each year. With new products, apps, and integrations available every day, it is important for smart light manufacturers to create amazing customer experiences to get consumers to buy and repurchase bulbs. So when Sengled needed to test a new smartbulb […]

    Mike Siegler

    March 31, 2020
    Interviews, Startups
    Beta Testing, hardware, real world testing, smart home, smart lights
  • McAfee + BetaTesting Partner to Beta Test a New Antivirus Product for PC Gamers

    Recent studies show that the gaming industry is expected to grow 12% per year from 2020-2025, with North America being the fastest growing market. This is driven by the rise of new gaming and technology platforms, readily available and cheap internet access across the globe, and the advent of new technology like augmented reality.  McAfee, […]

    Mike Siegler

    March 31, 2020
    Interviews, Startups
    Beta Testing, early access, gaming, security
  • BetaTesting Helps BYJU’s / Disney Beta Tests Educational Game for Kids (iPad & iPhone)

    BYJU’s conducts successful beta test for new Early Learn kid’s game. Recent studies show that the educational games market is currently growing over 20% per year, with new firms like Kahoot, Jumpstart, and Kidaptive launching a variety of successful games over the past few years.1 This is driven by the rise of new platforms, internet […]

    Mike Siegler

    March 31, 2020
    Interviews, Startups
    Beta Testing, disney, early access, kids, parents
  • Test Anything! See some recent examples of our beta tests.

    We’ve run a lot of tests recently across a wide range of industries and products, and wanted to share some of them to highlight how you can test anything with our platform and community: 📺 a streaming media device with testers across the US 📱 a small business CRM and business phone line app for […]

    Mike Siegler

    October 11, 2019
    Product News
    Beta Testing, Case Study, user testing
  • Jira Integrations are now live!

    We’ve been getting this request for a long time and it’s finally live! BetaTesting is integrated with Jira to push bugs from your tests directly into your Jira Server or Jira Cloud account. It’s simple to map fields from our bugs to various fields in your Jira account, such as title, description, priority level, attachments, […]

    Mike Siegler

    October 2, 2019
    Product News
    Beta Testing, product update, software development, user testing
  • Beyond Beta Tests: Collect Data for AI and Machine Learning

    Over the past few months, we’ve seen more clients leverage the BetaTesting community (200,000+ participants) to collect real-world data to improve AI and machine learning within their product: Crowdsource pictures to improve image detection algorithms. A large car parts company in Europe crowdsourced pictures of car interiors from BetaTesting users to tag images for debris, […]

    Mike Siegler

    August 14, 2019
    Product News, Technical
    AI, crowdsource, machine learning
  • BetaTesting Test Design: How to Setup Your First Test Process

    One of the most common questions we get asked about our test design process is: “How should I setup my beta test?” How many tasks should I give testers? How many surveys should I setup? There are a lot of different ways to setup your beta test, and it is usually driven by what you […]

    Mike Siegler

    May 23, 2019
    Technical, User Experience
    Beta Testing, technical testing, test design, usability testing
  • Professional Beta Testers vs Real-world Beta Testers

    When you run a beta test for your product, there are tradeoffs to consider between professional testers and real-world beta testers. A lot of companies use professional beta testers to help companies test their products, and those testers have deep experience dealing with technical tests that require a deeper dive into a product to find […]

    Mike Siegler

    February 28, 2019
    Uncategorized
  • Sending Effective Beta Testing Invite Emails

    At BetaTesting, we’ve sent out close to 5,000,000 beta testing related emails. Many of these have been beta testing invite emails designed with the specific purpose of communicating test details concisely and getting high levels of engagement from our community of testers. We’ve A/B tested, measured results, and redesigned our emails countless times based on […]

    Mike Siegler

    January 8, 2019
    Startups
    beta testing invite emails, click rate, invite emails, open rate, Product News
  • Small Changes, Large Impact: How Beta Tests Improved Amazon's App.

    When most people plan to run a beta test, they think big. We need to test the entire app for usability. We have to find all the bugs before we launch. Lets rebrand our entire site.   While thinking about the entire product and entire user flow is necessary, sometimes it’s the smallest things that […]

    Mike Siegler

    January 4, 2019
    User Experience, User Interface
    Beta Testing, product development, usability, User Experience, user research
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