Sleepwave Iteratively Improves Sleep Tracking App with BetaTesting

Sleepwave earns a 4.7 / 5 rating in the App Store and voted “Best Alarm App” of 2023.

sleepwave-blog

The breakthrough sleep tracking app Sleepwave tests its product in the real world with real people through BetaTesting.

Problem

Sleepwave, a sleep tracking app that tracks your sleep directly from your phone, needed to validate its data and refine its product before launching in the App Store and Google Play store. 

Sleepwave developed an innovative solution to track your sleep without wearing a device – by using your smartphone. Sleepwave’s breakthrough technology transforms your phone into a contactless motion sensor, enabling accurate sleep tracking from a phone beside your bed. 

Sleepwave needed to test the accuracy of its technology in the real world, to see how it performed across a range of environments, such as sleeping alone, with a partner, with pets, fans, and other criteria that could affect its data. 

Solution

Sleepwave turned to BetaTesting to help them recruit a wide range of people to test the product across multiple iterations, to run week-long tests where people tracked their sleep using the Sleepwave app and reported results related to the user experience and accuracy of their actual sleep each night. 

BetaTesting recruited testers across a wide mix of ages, locations, and used screening surveys to find people with a variety of sleep environments. 

Testers uploaded their sleep data each night, and answered questions about their actual sleep experience and how accurate the results were. They also answered a series of user experience questions related to how the app helped improve their sleep quality, and shared bugs for any issues during the week-long tests.

According to Claudia Kenneally, Sleepwave’s User Experience Manager:

“BetaTesting provides access to a massive database of users from many different countries, backgrounds and age groups. The testing process is detailed and customisable, and the dashboard is quite easy to navigate. At Sleepwave, we’re looking forward to sharing our exciting new motion-sensing technology with a global audience, and we are grateful that BetaTesting is helping us to achieve that goal.”

Results

In the first few months of using BetaTesting, Sleepwave’s product improved considerably and was ready for a public launch on iOS and Android. The series of tests helped to: 

  • Refine the accuracy of the app’s motion sensing across different sleep environments
  • Improve the onboarding and overall mobile experience by identifying pain points 
  • Rapidly iterate on new features, such as smart alarm clocks, soundscapes, and more. 

Claudia Kenneally,  Sleepwave User Experience Manager, said:

“Based on insightful and constructive feedback from our first test with BetaTesting, our team made significant improvements to our app and added new features. We saw an increase in positive feedback on our smart alarm, and more users said they were likely to choose our app over other competitors. These results proved to us that testing with real users in real-time, learning about their pain points, and improving the user experience based on that direct feedback is extremely valuable.”

Over the past 2 years, Sleepwave has continued running tests on BetaTesting’s platform, from multi-day beta tests to shorter surveys and live interviews to inform their user research. Sleepwave has become the #1 alarm app in the App Store, with a 4.7 star rating and over 3,000 reviews. 

According to Claudia Kenneally: “The support team at BetaTesting has always been very helpful and friendly. We have been working closely with them every step of the way. They are always willing to provide suggestions or advice on how to get the most out of the testing process. Overall, it’s been a pleasure working with the team, and we look forward to continuing to work with them in the future!”

 

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