Category: User Experience
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BetaTesting Test Design: How to Setup Your First Test Process
One of the most common questions we get asked about our test design process is: “How should I setup my beta test?” How many tasks should I give testers? How many surveys should I setup? There are a lot of different ways to setup your beta test, and it is usually driven by what you…
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Small Changes, Large Impact: How Beta Tests Improved Amazon's App.
When most people plan to run a beta test, they think big. We need to test the entire app for usability. We have to find all the bugs before we launch. Lets rebrand our entire site. While thinking about the entire product and entire user flow is necessary, sometimes it’s the smallest things that…
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3 Ways to Screw Up Your MVP After Its Release
When your Minimum Viable Product (MVP) is successfully released, you can still screw things up. Here’s how to avoid squandering your MVP and messing up your full product. The best possible start Let’s paint a picture where your startup has done everything right, from concept through first release. You identified a customer problem—a need—and envisioned…
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Benefits of Using Variable Fonts
Variable fonts are becoming increasingly viable for use in your web projects. Here’s what variable fonts are, and how using them can benefit the user experience. Variable fonts vs. the usual way we deal with fonts When you pick a named font to use on your website, for example “Arial”, “Helvetica Neue”, or “Open Sans”,…
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Does Color Affect Mood in User Interfaces?
In physical spaces, color can unconsciously affect our mood. But does color affect mood in user interfaces? Not exactly. If you are about to paint a room, you’ll find no shortage of web articles ready to give you advice about what colors to choose. Some of these articles will assert that color can affect our…
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When Well-Meaning UI Text Makes Things Less Usable
If you want users to successful, it helps to know how users actually read your UI text (spoilers: they don’t), and how more text can ruin everything. A real-life example of well-meaning UI text making things worse Years ago, I joined a large desktop application project as the lead designer, taking over for another vendor.…
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Real-Life Lessons from Design Testing Failures
Whether you’re a startup or a mature corporation, you should user-test new features and UI designs. Sometimes design testing will end in failure, but you can learn from your mistakes, as well as others’. Here are some lessons learned from real-life design testing failures. When you redesign your product, you do it to satisfy your…
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Try a 5 Second Test to See if Your UI Design Makes the Right Impression
If your visual design needs to make a specific impression on your users, don’t rely on your project team’s assessment of the UI. Try this quick 5 second test with actual users to confirm your brand goals are being achieved. Is your product strategy dependent on achieving a specific initial brand impression? There might be…
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When Beta Testing, Verify Brand Experience at the End
When beta testing your app or website with real users, you’ll want to save your brand experience questions for the end of the session. Here’s why. What are your users’ impressions of your product? How do they feel about it? Do they think of your product as fun? Corporate? Simple? Friendly? etc.? These types of…
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