Category: Startups
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How Sengled Beta Tested iOT Smart Lights in the Real World: Case Study
The smart light market is currently worth over $8.5 billion and is growing over 22% each year. With new products, apps, and integrations available every day, it is important for smart light manufacturers to create amazing customer experiences to get consumers to buy and repurchase bulbs. So when Sengled needed to test a new smartbulb…
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McAfee + BetaTesting Partner to Beta Test a New Antivirus Product for PC Gamers
Recent studies show that the gaming industry is expected to grow 12% per year from 2020-2025, with North America being the fastest growing market. This is driven by the rise of new gaming and technology platforms, readily available and cheap internet access across the globe, and the advent of new technology like augmented reality. McAfee,…
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Sending Effective Beta Testing Invite Emails
At BetaTesting, we’ve sent out close to 5,000,000 beta testing related emails. Many of these have been beta testing invite emails designed with the specific purpose of communicating test details concisely and getting high levels of engagement from our community of testers. We’ve A/B tested, measured results, and redesigned our emails countless times based on…
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3 Ways to Screw Up Your MVP After Its Release
When your Minimum Viable Product (MVP) is successfully released, you can still screw things up. Here’s how to avoid squandering your MVP and messing up your full product. The best possible start Let’s paint a picture where your startup has done everything right, from concept through first release. You identified a customer problem—a need—and envisioned…
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Gradually Master Cross-Platform Mobile App Development: Learn Flutter and Dart as You Go
You’ve gotten started with Google’s Flutter SDK to build mobile apps on both iOS and Android, but what now? Here’s how to keep the momentum going and learn Flutter and Dart over time. Keep going after “getting started” This article is about how you might learn Flutter and Dart over time in a sustainable way,…
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Getting Started with Flutter SDK to Build Native Android and iOS Apps
The Flutter SDK allows you to build native Android and iOS apps, with advantages over other cross-platform methods. Interested? Here’s how to get started with Flutter. Google’s Flutter SDK is a relatively new way to build native mobile apps for BOTH Android and iOS. Since being able to quickly produce apps for both platforms’ app…
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Real-Life Lessons from Design Testing Failures
Whether you’re a startup or a mature corporation, you should user-test new features and UI designs. Sometimes design testing will end in failure, but you can learn from your mistakes, as well as others’. Here are some lessons learned from real-life design testing failures. When you redesign your product, you do it to satisfy your…
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Nvizzio / BetaTesting – Game Play testing Case Study
Nvizzio Creations conducts successful beta game playtesting for new Early Access Steam game. Clicking the button to officially launch a game to the public is a thrilling and high-stakes moment for every game developer – especially in the age of instant consumer feedback. For apps and games launching into public marketplaces like the App Store,…
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How to Turn Beta Testers Into Real Users
Find the right beta testers and they’re more likely to become real users. When testing for Usability, UX or running a Q/A Bug test, you typically want to run the tests with participants that match your target audience as closely as possible. When you obtain feedback from users that are representative of the people who…
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Communicating UI Design: Problems with Lorem Ipsum Placeholder Text
Avoid the pitfalls of pasting improbable dummy placeholder text (lorem ipsum or otherwise) into your user interface designs. When communicating UI design, you’ll sometimes use temporary placeholder text (“dummy” text) in your wireframes, mockups, or even interactive prototypes. Below I list some of the problems with pasting perfect pieces of placeholder text all over your…
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