Award winning creative agency adam&eve (voted Ad Agency of the Year by AdAge) partners with BetaTesting to inspire product development with a human centered design process.
In today’s fast-paced market, developing products that resonate with users is more critical than ever. A staggering 70% of product launches fail due to a lack of user-centered design and insight. This statistic underscores a fundamental truth: understanding and prioritizing the needs and experiences of users is essential for success.
As adam&eve works with enterprise clients to create and market new digital experiences, they have often turned to BetaTesting to power real-world testing and user research.
Understanding Traveler Opinions & Use of Comparison Booking Tools
For a large US airline client, BetaTesting recruited and screened participants across a representative mix of demographic and lifestyle criteria. Participants completed in-depth surveys and recorded themselves answering various questions on selfie videos. Later users recorded their screen and spoke their thoughts out loud while using travel comparison tools to book travel. The BetaTesting platform processed and analyzed the videos with AI (along with transcripts, key phrases, sentiment, and summarization) and the professional services team provided an in-depth custom summary report with analysis and observations.
Sara Chapman, Executive Experience Strategy Director, adam&eve:
“Working with BetaTesting has allowed us to bring in a far more human centered design process and ensure we’re testing and evolving our products with real users across the whole of our development cycle. The insights we’ve gained from working with the BetaTesting community have been vital in shaping the features, UX and design of our product and has enabled us to take a research driven approach to where we take the product next.”
Beta Testing for an Innovative Dog Nose Scan Product
Every year, millions of pets go missing, creating distressing situations for families and pet owners alike. In fact, it’s estimated that 10 million pets are lost or stolen in the United States annually. Amid this crisis, innovative solutions are essential for reuniting lost pets with their families. Remarkably, recent advancements in pet identification have highlighted the uniqueness of dog nose prints. Just as human fingerprints are one-of-a-kind, each dog’s nose print is distinct due to its unique pattern of ridges and grooves.
Adam&eve worked with an enterprise client to develop a new app which leveraged the uniqueness of dog nose prints as a promising solution to the problem of lost pets.
BetaTesting helped organize numerous real world tests to collect real-world data and feedback from pet owners:
- Participants tested the nose scan functionality and provided feedback on the user experience scanning their dog’s nose
- The software was tested in various lighting conditions to improve the nose print detection technology
- Hundreds of pictures were collected to improve AI models to accurately identify each dog’s nose
Learn about how BetaTesting.com can help your company launch better products with our beta testing platform and huge community of global testers.
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