Category: Startups
-
Global creative agency adam&eve leads with human-centered design
Award winning creative agency adam&eve (voted Ad Agency of the Year by AdAge) partners with BetaTesting to inspire product development with a human centered design process. In today’s fast-paced market, developing products that resonate with users is more critical than ever. A staggering 70% of product launches fail due to a lack of user-centered…
Read our recent posts:
-
Sleepwave Iteratively Improves Sleep Tracking App with BetaTesting
Sleepwave earns a 4.7 / 5 rating in the App Store and voted “Best Alarm App” of 2023. The breakthrough sleep tracking app Sleepwave tests its product in the real world with real people through BetaTesting. Problem Sleepwave, a sleep tracking app that tracks your sleep directly from your phone, needed to validate its data…
Read our recent posts:
-
BetaTesting Manages TCL In-Home Usage Testing for New TV Models Around the World
TCL is a global leader in television manufacturing. With new models being released every year, TCL needed a partner to help ensure their new products worked flawlessly in unique environments in real homes around the world. BetaTesting helped power a robust In-Home Usage Testing program to uncover bugs and technical issues, and collect user experience…
Read our recent posts:
-
MSCHF Runs Manual Load Tests with BetaTesting Before Viral Launches: Case Study
MSCHF (pronounced “mischief”) is an American art collective based in Brooklyn, New York, United States. MSCHF has produced a wide range of artworks, ranging from browser plugins to sneakers, physical products, social media channels Goal: MSCHF, a Brooklyn-based art collective and agency for brands, has a cult-like following that results in viral product launches –…
Read our recent posts:
-
Osmo / Disney Launch Innovative Children’s Worksheet Product: Case Study
BetaTesting powered testing and research for an innovative children’s worksheet product, earning 10M+ downloads and a successful launch on Amazon. “Magic Worksheets featuring Disney were launched in the App/Play Store and on Amazon with dramatic success, earning a 4.7 / 5 stars on iOS and > 10M downloads on the Play Store” Recent…
Read our recent posts:
-
How to Get 20 Testers & Pass Google’s New App Review Policy
At BetaTesting, we’re happy to announce our new pre-submission test type, designed to help developers recruit 20 testers for 2 weeks of app testing so you can pass the Google Play app store submission requirements with flying colors! Check out our new Google Play 20 Tester Pre-Submission Beta Testing test type. Here’s what you’ll learn…
Read our recent posts:
-
How Sengled Beta Tested iOT Smart Lights in the Real World: Case Study
The smart light market is currently worth over $8.5 billion and is growing over 22% each year. With new products, apps, and integrations available every day, it is important for smart light manufacturers to create amazing customer experiences to get consumers to buy and repurchase bulbs. So when Sengled needed to test a new smartbulb…
Read our recent posts:
-
McAfee + BetaTesting Partner to Beta Test a New Antivirus Product for PC Gamers
Recent studies show that the gaming industry is expected to grow 12% per year from 2020-2025, with North America being the fastest growing market. This is driven by the rise of new gaming and technology platforms, readily available and cheap internet access across the globe, and the advent of new technology like augmented reality. McAfee,…
Read our recent posts:
-
Sending Effective Beta Testing Invite Emails
At BetaTesting, we’ve sent out close to 5,000,000 beta testing related emails. Many of these have been beta testing invite emails designed with the specific purpose of communicating test details concisely and getting high levels of engagement from our community of testers. We’ve A/B tested, measured results, and redesigned our emails countless times based on…
Read our recent posts:
-
3 Ways to Screw Up Your MVP After Its Release
When your Minimum Viable Product (MVP) is successfully released, you can still screw things up. Here’s how to avoid squandering your MVP and messing up your full product. The best possible start Let’s paint a picture where your startup has done everything right, from concept through first release. You identified a customer problem—a need—and envisioned…
Read our recent posts:
BetaTesting Blog 