Category: Startups
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Beta Testing MVPs to Find Product-Market Fit
Launching a new product is one thing; ensuring it resonates with users is another. In the pursuit of product-market fit (PMF), beta testing becomes an indispensable tool. It allows you to validate assumptions, uncover usability issues, and refine your core value proposition. When you’re working with a Minimum Viable Product (MVP), early testing doesn’t just…
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When to Launch Your Beta Test
Timing is one of the most important things to consider when it comes to launching a successful beta test, but maybe not in the way that you think. The moment you introduce your product to users can greatly impact participation, engagement, and your ability to learn from users through the feedback you receive. So, how…
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Global creative agency adam&eve leads with human-centered design
Award winning creative agency adam&eve (voted Ad Agency of the Year by AdAge) partners with BetaTesting to inspire product development with a human centered design process. In today’s fast-paced market, developing products that resonate with users is more critical than ever. A staggering 70% of product launches fail due to a lack of user-centered…
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Sleepwave Iteratively Improves Sleep Tracking App with BetaTesting
Sleepwave earns a 4.7 / 5 rating in the App Store and voted “Best Alarm App” of 2023. The breakthrough sleep tracking app Sleepwave tests its product in the real world with real people through BetaTesting. Problem Sleepwave, a sleep tracking app that tracks your sleep directly from your phone, needed to validate its data…
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BetaTesting Manages TCL In-Home Usage Testing for New TV Models Around the World
TCL is a global leader in television manufacturing. With new models being released every year, TCL needed a partner to help ensure their new products worked flawlessly in unique environments in real homes around the world. BetaTesting helped power a robust In-Home Usage Testing program to uncover bugs and technical issues, and collect user experience…
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MSCHF Runs Manual Load Tests with BetaTesting Before Viral Launches: Case Study
MSCHF (pronounced “mischief”) is an American art collective based in Brooklyn, New York, United States. MSCHF has produced a wide range of artworks, ranging from browser plugins to sneakers, physical products, social media channels Goal: MSCHF, a Brooklyn-based art collective and agency for brands, has a cult-like following that results in viral product launches –…
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Osmo / Disney Launch Innovative Children’s Worksheet Product: Case Study
BetaTesting powered testing and research for an innovative children’s worksheet product, earning 10M+ downloads and a successful launch on Amazon. “Magic Worksheets featuring Disney were launched in the App/Play Store and on Amazon with dramatic success, earning a 4.7 / 5 stars on iOS and > 10M downloads on the Play Store” Recent…
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How to Get 20 Testers & Pass Google’s New App Review Policy
At BetaTesting, we’re happy to announce our new pre-submission test type, designed to help developers recruit 20 testers for 2 weeks of app testing so you can pass the Google Play app store submission requirements with flying colors! Check out our new Google Play 20 Tester Pre-Submission Beta Testing test type. Here’s what you’ll learn…
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How Sengled Beta Tested iOT Smart Lights in the Real World: Case Study
The smart light market is currently worth over $8.5 billion and is growing over 22% each year. With new products, apps, and integrations available every day, it is important for smart light manufacturers to create amazing customer experiences to get consumers to buy and repurchase bulbs. So when Sengled needed to test a new smartbulb…
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