Tag: autonomy

• The Psychology of Beta Testers: What Drives Participation?

  Beta testing is popular for many reasons. People join to experience early access, feel valued, and connect with others. Motivated by both intrinsic joys and extrinsic rewards, beta testers enjoy improving products. Understanding what drives them helps product teams recruit passionate contributors and create effective testing programs. Happy testing!

  Mir Ujkani

  May 7, 2025

  Startups, Tester Recruiting, User Experience

  autonomy, Beta Testing, community, competence, exclusivity, extrinsic motivation, feedback, fun, influence, intrinsic motivation, ownership, psychology, relatedness, self-determination theory

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