Tag: longitudinal study
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MORE Reasons to Use a Longitudinal Study to Test Your App
Here are more examples of insights that a longitudinal study can provide about your web or mobile application and its users, to help you improve your user experience and increase profitability. Earlier this month, I revisited longitudinal studies and provided a number of specific-ish examples of valuable insights you might gain from running one. To refresh…
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Why You Want to Use Longitudinal Studies for Your Product Testing
The longitudinal study is a powerful tool for testing your product and learning about your users. Here are some examples of why you might use longitudinal studies. User testing tends to be single-serving research. Whether it’s remote, unmoderated testing or an in-person moderated session, user testing tends to span a short period and gather a…
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What is a Longitudinal Study in Software User Testing?
If a regular user test gives you a snapshot, then a longitudinal study provides you with a time-lapse video. If you want a not-clever mnemonic for remembering what makes a test “longitudinal”, just focus on the word “long”. A longitudinal study (or longitudinal testing) is a type of research that collects data from the same…
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