Category: Interviews
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Global creative agency adam&eve leads with human-centered design
Award winning creative agency adam&eve (voted Ad Agency of the Year by AdAge) partners with BetaTesting to inspire product development with a human centered design process. In today’s fast-paced market, developing products that resonate with users is more critical than ever. A staggering 70% of product launches fail due to a lack of user-centered…
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Sleepwave Iteratively Improves Sleep Tracking App with BetaTesting
Sleepwave earns a 4.7 / 5 rating in the App Store and voted “Best Alarm App” of 2023. The breakthrough sleep tracking app Sleepwave tests its product in the real world with real people through BetaTesting. Problem Sleepwave, a sleep tracking app that tracks your sleep directly from your phone, needed to validate its data…
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BetaTesting Manages TCL In-Home Usage Testing for New TV Models Around the World
TCL is a global leader in television manufacturing. With new models being released every year, TCL needed a partner to help ensure their new products worked flawlessly in unique environments in real homes around the world. BetaTesting helped power a robust In-Home Usage Testing program to uncover bugs and technical issues, and collect user experience…
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MSCHF Runs Manual Load Tests with BetaTesting Before Viral Launches: Case Study
MSCHF (pronounced “mischief”) is an American art collective based in Brooklyn, New York, United States. MSCHF has produced a wide range of artworks, ranging from browser plugins to sneakers, physical products, social media channels Goal: MSCHF, a Brooklyn-based art collective and agency for brands, has a cult-like following that results in viral product launches –…
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Osmo / Disney Launch Innovative Children’s Worksheet Product: Case Study
BetaTesting powered testing and research for an innovative children’s worksheet product, earning 10M+ downloads and a successful launch on Amazon. “Magic Worksheets featuring Disney were launched in the App/Play Store and on Amazon with dramatic success, earning a 4.7 / 5 stars on iOS and > 10M downloads on the Play Store” Recent…
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How Sengled Beta Tested iOT Smart Lights in the Real World: Case Study
The smart light market is currently worth over $8.5 billion and is growing over 22% each year. With new products, apps, and integrations available every day, it is important for smart light manufacturers to create amazing customer experiences to get consumers to buy and repurchase bulbs. So when Sengled needed to test a new smartbulb…
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McAfee + BetaTesting Partner to Beta Test a New Antivirus Product for PC Gamers
Recent studies show that the gaming industry is expected to grow 12% per year from 2020-2025, with North America being the fastest growing market. This is driven by the rise of new gaming and technology platforms, readily available and cheap internet access across the globe, and the advent of new technology like augmented reality. McAfee,…
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Nvizzio / BetaTesting – Game Play testing Case Study
Nvizzio Creations conducts successful beta game playtesting for new Early Access Steam game. Clicking the button to officially launch a game to the public is a thrilling and high-stakes moment for every game developer – especially in the age of instant consumer feedback. For apps and games launching into public marketplaces like the App Store,…
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TVCO: Beta Testing Case Study
TVCO Tests Live Broadcast Functionality And Builds a Community of TV Lovers. Since the Golden Age of Television in the 1950’s, nothing has brought the family together quite like gathering around the living room TV. But today, this pastime is changing. With limitless personalized entertainment options at our fingertips, more and more people are watching…
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Neura / Beta Testing Case Study
Neura delivers high performance technology by optimizing battery consumption. Perhaps no technology will impact our future more than Artificial Intelligence. If 2017 was the “Year of The Bot”, 2018 may be the Year the Bot finally earns the title of “Smart”. A record breaking holiday sales season saw the Echo Dot become the #1 selling…
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