Category: User Experience
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Top 5 Mistakes Companies Make In Beta Testing (And How to Avoid Them)
Beta testing is a pivotal phase in the software development lifecycle, offering companies invaluable insights into their product’s performance, usability, and market fit. However, missteps during this phase can derail even the most promising products. Let’s delve into the top five mistakes companies often make during beta testing and how to avoid them, supported by…
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Giving Incentives for Beta Testing & User Research
In the realm of user research and beta testing, offering appropriate incentives is not merely a courtesy but a strategic necessity. Incentives serve as a tangible acknowledgment of participants’ time and effort, significantly enhancing recruitment efficacy and the quality of feedback obtained. This comprehensive blog article delves into the pivotal role of incentives, exploring their…
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AI-Powered User Research: Fraud, Quality & Ethical Questions
This article is part of a series of articles focused on AI in user research. To get started, read about the State of AI in User Research and Testing in 2025. AI is transforming how companies conduct user research and software testing. From automating tedious analysis to surfacing insights at lightning speed, the benefits are…
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Global creative agency adam&eve leads with human-centered design
Award winning creative agency adam&eve (voted Ad Agency of the Year by AdAge) partners with BetaTesting to inspire product development with a human centered design process. In today’s fast-paced market, developing products that resonate with users is more critical than ever. A staggering 70% of product launches fail due to a lack of user-centered…
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Sleepwave Iteratively Improves Sleep Tracking App with BetaTesting
Sleepwave earns a 4.7 / 5 rating in the App Store and voted “Best Alarm App” of 2023. The breakthrough sleep tracking app Sleepwave tests its product in the real world with real people through BetaTesting. Problem Sleepwave, a sleep tracking app that tracks your sleep directly from your phone, needed to validate its data…
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100+ criteria for beta tester recruiting. Test anything, anywhere with your audience.
At BetaTesting, we’re happy to formally announce a huge upgrade to our participant targeting capabilities. We now offer 100+ criteria for targeting consumers and professionals for beta testing and user research. Our new targeting criteria makes it easier than ever to recruit your audience for real-world testing at scale. Need 100 Apple Watch users to…
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BetaTesting Test Design: How to Setup Your First Test Process
One of the most common questions we get asked about our test design process is: “How should I setup my beta test?” How many tasks should I give testers? How many surveys should I setup? There are a lot of different ways to setup your beta test, and it is usually driven by what you…
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Small Changes, Large Impact: How Beta Tests Improved Amazon's App.
When most people plan to run a beta test, they think big. We need to test the entire app for usability. We have to find all the bugs before we launch. Lets rebrand our entire site. While thinking about the entire product and entire user flow is necessary, sometimes it’s the smallest things that…
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