Tag: AB Testing
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Real-Life Lessons from Design Testing Failures
Whether you’re a startup or a mature corporation, you should user-test new features and UI designs. Sometimes design testing will end in failure, but you can learn from your mistakes, as well as others’. Here are some lessons learned from real-life design testing failures. When you redesign your product, you do it to satisfy your…
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When a Failed A/B Test is Still a Success
If the current design beats the new design in an A/B test (a.k.a “split test”), the experiment is called a failure. But it’s the best kind of failure there is. Let’s say you have an idea that you think will work. You try that idea out… and find out that no, it doesn’t work. In…
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How Netflix Does A/B Testing (And You Can, Too)
Netflix is big. Your company is—most likely—not quite as big. So, when I tell you that Netflix uses A/B testing in numerous ways to improve their service and enhance their business, you might say, “That’s nice for them, but how does that help me and my decidedly smaller business?” If you said that, I’m glad…
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