Tag: Consumer
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How to Turn Beta Testers Into Real Users
Find the right beta testers and they’re more likely to become real users. When testing for Usability, UX or running a Q/A Bug test, you typically want to run the tests with participants that match your target audience as closely as possible. When you obtain feedback from users that are representative of the people who […]
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GDPR Compliance for Startups: 9 Reasons Not to Freak Out
There’s a lot to GDPR compliance for startups to manage. You may be behind schedule or just generally stressed about it. Here’s why you shouldn’t panic. [ Note & disclaimer: Learn about BetaTesting’s GDPR readiness and updated Privacy Policy here. The views in this article are of the independent contributing writer and should not be taken […]
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How GDPR Might Not Affect Your Small Business
The EU’s General Data Protection Regulation (GDPR) impacts businesses worldwide, but here’s how your startup or small business might avoid being part of its scope. The European Union’s General Data Protection Regulation (GDPR) is an overhaul of Europe’s data security rules. It gives EU citizens more transparency and control regarding personal data collected and processed […]
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Xerox / Beta Testing Case Study
Xerox Transportation launches mobility pilot after beta testing in select cities across the US. It shouldn’t be a surprise that the company most responsible for creating the modern personal computer is continuing to invest in research and development projects capable of changing our world. Since 1970, through its R&D labs, Xerox has built a distinguished […]
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CapperNetwork / Beta Testing Case Study
Capper Network collects valuable user experience feedback from fantasy sports players during website’s beta testing phase. These days, it pays to be a good at predicting sports. Each year, an estimated $10 billion changes hands through March Madness NCAA brackets, mostly between friends, coworkers, and family. Fantasy sports is rapidly growing too. In 2018, more […]
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