Tag: visual design
Does Color Affect Mood in User Interfaces?
In physical spaces, color can unconsciously affect our mood. But does color affect mood in user interfaces? Not exactly. If you are about to paint a room, you’ll find no shortage of web articles ready to give you advice about what colors to choose. Some of these articles will assert that color can affect our…
Try a 5 Second Test to See if Your UI Design Makes the Right Impression
If your visual design needs to make a specific impression on your users, don’t rely on your project team’s assessment of the UI. Try this quick 5 second test with actual users to confirm your brand goals are being achieved. Is your product strategy dependent on achieving a specific initial brand impression? There might be…
When Beta Testing, Verify Brand Experience at the End
When beta testing your app or website with real users, you’ll want to save your brand experience questions for the end of the session. Here’s why. What are your users’ impressions of your product? How do they feel about it? Do they think of your product as fun? Corporate? Simple? Friendly? etc.? These types of…