Tag: user testing
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Real-Life Lessons from Design Testing Failures
Whether you’re a startup or a mature corporation, you should user-test new features and UI designs. Sometimes design testing will end in failure, but you can learn from your mistakes, as well as others’. Here are some lessons learned from real-life design testing failures. When you redesign your product, you do it to satisfy your…
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Try a 5 Second Test to See if Your UI Design Makes the Right Impression
If your visual design needs to make a specific impression on your users, don’t rely on your project team’s assessment of the UI. Try this quick 5 second test with actual users to confirm your brand goals are being achieved. Is your product strategy dependent on achieving a specific initial brand impression? There might be…
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When Beta Testing, Verify Brand Experience at the End
When beta testing your app or website with real users, you’ll want to save your brand experience questions for the end of the session. Here’s why. What are your users’ impressions of your product? How do they feel about it? Do they think of your product as fun? Corporate? Simple? Friendly? etc.? These types of…
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How to Find Beta Testers for Small Business Software
There are many benefits to beta testing your small business software before final release. Beta testing helps you test key processes and performance, get feedback on UX (User Experience) and UI (User Interface), identify bugs, and verify that your ideas are well-received. It’s always ideal to test your product with users that match your target…
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User Experience Article Roundup – Alternative User Research and Growing as a Designer
In this edition of User Experience Article Roundup: free user research alternatives, inspiration from a subway map, what happens when robots sound human, and more. Cheap and free under-the-radar alternatives to field visits It’s vital to understand your users, particularly when it comes to the context in which they use your product. Site visits with…
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MORE Reasons to Use a Longitudinal Study to Test Your App
Here are more examples of insights that a longitudinal study can provide about your web or mobile application and its users, to help you improve your user experience and increase profitability. Earlier this month, I revisited longitudinal studies and provided a number of specific-ish examples of valuable insights you might gain from running one. To refresh…
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How to Get More Beta Users to Test Your App or Website
“If we could get more beta users to sign up for our app test, we would be heroes!” said every startup founder. It’s important to keep in mind that signups are only useful to the extent that they lead to engagement, feedback, referrals, or some other positive outcome. It isn’t just about getting more beta…
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Why You Want to Use Longitudinal Studies for Your Product Testing
The longitudinal study is a powerful tool for testing your product and learning about your users. Here are some examples of why you might use longitudinal studies. User testing tends to be single-serving research. Whether it’s remote, unmoderated testing or an in-person moderated session, user testing tends to span a short period and gather a…
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4 Reasons NOT to Use Polished Prototypes in Early Usability Testing
Your usability testing might be negatively affected by an overly polished prototype. In our current age of prototyping tools, it’s cheaper and easier than ever to create beautiful, clickable prototypes for usability testing. It is now feasible to sit your very first usability test participants in front of a fully interactive prototype that looks and…
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User Experience Article Roundup – Better Personas and Fast Research
Read our User Experience Article Roundup: UX rules, bold design, perspective on personas, and other articles and resources from the user experience world. The 15 Rules Every UX Designer Should Know An easy-to-read mix of rules, principles, and suggestions for anyone who makes products for users. #2 is “Know your audience” and #3 is “You…
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