Tag: Beta Testing
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TVCO: Beta Testing Case Study
TVCO Tests Live Broadcast Functionality And Builds a Community of TV Lovers. Since the Golden Age of Television in the 1950’s, nothing has brought the family together quite like gathering around the living room TV. But today, this pastime is changing. With limitless personalized entertainment options at our fingertips, more and more people are watching…
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MORE Reasons to Use a Longitudinal Study to Test Your App
Here are more examples of insights that a longitudinal study can provide about your web or mobile application and its users, to help you improve your user experience and increase profitability. Earlier this month, I revisited longitudinal studies and provided a number of specific-ish examples of valuable insights you might gain from running one. To refresh…
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How to Get More Beta Users to Test Your App or Website
“If we could get more beta users to sign up for our app test, we would be heroes!” said every startup founder. It’s important to keep in mind that signups are only useful to the extent that they lead to engagement, feedback, referrals, or some other positive outcome. It isn’t just about getting more beta…
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Why Is Beta Testing Important?
Why is beta testing important now more than ever before? The product development lifecycle has changed dramatically over the past 10 years, and beta testing is no longer a phase that definitively ends shortly before product launch. Product launch was traditionally the end of the product development lifecycle: (1) concept (2) design (3) build (4)…
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Xerox / Beta Testing Case Study
Xerox Transportation launches mobility pilot after beta testing in select cities across the US. It shouldn’t be a surprise that the company most responsible for creating the modern personal computer is continuing to invest in research and development projects capable of changing our world. Since 1970, through its R&D labs, Xerox has built a distinguished…
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CapperNetwork / Beta Testing Case Study
Capper Network collects valuable user experience feedback from fantasy sports players during website’s beta testing phase. These days, it pays to be a good at predicting sports. Each year, an estimated $10 billion changes hands through March Madness NCAA brackets, mostly between friends, coworkers, and family. Fantasy sports is rapidly growing too. In 2018, more…
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